An online ordering system built for automotive paint suppliers

Most independent paint suppliers still take trade orders the way they did twenty years ago: a phone call from the bodyshop, a WhatsApp message with a photo of an empty tin, a list written on the back of a job card. It works, until it doesn't. Orders get misheard, a line gets missed, and the counter spends the morning answering "where's my order?" instead of mixing paint.

REFLOW gives every one of your trade customers their own ordering portal. They log in, see the products you supply at their own prices, and order whenever they need to, including evenings and weekends. Every order lands on your dashboard, ready to pick.

Built for how paint suppliers actually work

REFLOW was built by a painter, for the way bodyshops actually order from their paint supplier. It isn't a general webshop adapted for trade. It follows the flow your counter already knows:

• The customer places an order from their own branded portal.
• It arrives on your dashboard as a clear order, not a voicemail.
• Your team picks it from a printable picking list.
• It goes out for delivery, and the driver captures a signature on delivery.
• The customer can see where their order is at every stage.

What your trade customers get

• Their own login, carrying your branding, not ours.
• Your full catalogue with search, categories and favourites.
• Their own prices, whether that's a negotiated discount or per-product prices.
• Order history, invoices and statements in one place.
• Custom-mixed paint lines, priced by you once they're mixed.
• One login if they buy from more than one REFLOW supplier.

What you get

• Every order in one place, numbered and trackable.
• Fewer phone calls and messages to chase.
• Out-of-stock lines turned into backorders automatically, with the customer emailed for you.
• Credit limits respected, with orders held and the customer warned if they'd go over.
• Invoices created from every order.
• Smart reordering: REFLOW learns each customer's usual order and pre-fills their basket on their usual day. It flags customers whose ordering has dropped off.

Getting started takes days, not months

Replacing an old back-office system is a big project. REFLOW doesn't ask you to do that. It runs alongside what you already use, and you can export to Epicor P21, Sage 50, Xero, QuickBooks and FreeAgent.

1. Add your products by typing them in, importing a spreadsheet, or photographing a supplier invoice.
2. Invite your customers by email.
3. They start ordering.

When you're ready for more: REFLOW ERP

Once your customers are ordering through REFLOW, REFLOW ERP takes the admin out of the rest of your day. Stock updates the moment an order is placed, invoices are created and sent automatically, and stock predictions warn you before you run out, using your average daily sales and your suppliers' lead times, and can raise the purchase order for you. It's the same login and the same data, with no migration.